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Writer's pictureFrancesco Lo Iacono

BALMAIN AW23 Trunk Show


An illustration created in my studio based on the Balmain AW23 collection

Paris is always a good idea, isn't it? Especially when I also have the pleasure of working with one of the most iconic French fashion houses: Balmain! In order to present the new Autumn/Winter 2023 collection, I was invited to their flagship store in renowned rue Saint Honoré, where an elegant and exclusive cocktail party was organised.


During the cocktail party, I had the chance to meet lovely guests and, above all, I had the pleasure to create quick portraits of them, most of the time as they were rocking new pieces of the Balmain Autumn/Winter 2023 collection.


Two professional models were also present in the store, wearing multiple looks straight from the runway show, as styled by the talented Balmain team, offering a unique experience to all the guests.



Presented in March in Paris, the Balmain Autumn/Winter 2023 collection by Oliver Rousteing perfectly encapsulates the DNA of the brand, directly inspired by silhouettes, patterns and signatures from the timeless archive of the French house, founded by Pierre Balmain in 1945


As for me, the Trunk Show was quite busy and the guests were all so kind to me and really appreciated my work!




Thank you so much to the Balmain in-store team for having me and for their warm welcome. Check out the gallery below to have a glimpse of the cocktail party evening:



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Veronika Ficek
Veronika Ficek
Oct 23

Hi Francesco, it is lovely to see the behind the scenes of a fashion illustrator in action - do you have any advice for a newcoming illustrator to get hired for an event? Cheers!

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