MY DIOR
- Francesco Lo Iacono
- Oct 9, 2024
- 1 min read

I am so glad to have the pleasure of working with Dior once again, one of my most cherished and earliest clients I had the opportunity to collaborate with since I started working as a full-time illustrator.

Just like last time, I was invited to my beloved London, to work during an intimate and exclusive cocktail party in the brand-new flagship store on Sloane Street: three floors showcasing the full span of Dior collections.
The occasion was unique: celebrating the arrival in stores of My Dior by Victoire de Castellane.
A new series of exquisitely precious jewellery pieces, featuring the graphic lines of the emblematic cannage.
This iconic motif of the house appeared on the chairs of Christian Dior's first show, in 1947, at 30, avenue Montaigne.
During the intimate event, guests were invited to try out the new My Dior collection and then enjoy a portrait session with yours truly. On this occasion, per client request, I opted for a more essential and muted colour palette, consisting of tones of grey, black and brown, giving my usual work a new, soft and elegant flavour.
Thank you very much to the whole Dior team, as usual, for their warm welcome, it always feels so good to be in London and even more working with such a creative and unique team! Check out the following gallery for a glimpse of the evening:
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